Adidas gives Patrick Mahomes the spotlight ahead of Super Bowl LVIII




On Sunday night, exactly one week before Super Bowl LVIII takes place, the Las Vegas Sphere showcased Patrick Mahomes in its incredible exterior screen.Ahead of the big game in Vegas, adidas started the countdown to the NFL's championship game celebrating its partnership with Kansas City Chiefs' quarterback Patrick Mahomes.


The German sports brand brought together a creative team to work on the concept, which shows Mahomes playing catch with his younger self. The caption on the social media post where adidas unveiled the activation said "You've done this a million times. 


It's only a game of catch. #YouGotThis #SphereVegas #SuperBowlLVIII." The activation is expected to last all week until Sunday's showdown at Allegiant Stadium. As Las Vegas gears up to host Super Bowl LVIII, the NFL is leaving no stone unturned to create a spectacular week-long celebration. The city's iconic landmarks, including Caesars Palace and the renowned Sphere, are set to be transformed into visual spectacles. Caesars Palace,


 the NFL headquarters hotel for Super Bowl, will feature a dazzling projection show on the side of the Augustus Tower. The "Super Bowl Spectacular" promises a nightly visual feast with a 65,000-square-foot projection, 1.7 million lumens, and a sound system that will reverberate across the Strip.


 To immerse visitors and residents in the Super Bowl spirit, the NFL plans nightly Strip hotel marquee takeovers and captivating content displays on the Sphere's colossal exosphere throughout the week. Daphne Wood, NFL director of events, expressed the sentiment, saying, "There's no place like Las Vegas, so from a décor standpoint, we wanted to celebrate the city while immersing fans in all things Super Bowl LVIII."


 Pedestrian bridges on Las Vegas Boulevard will be adorned with Super Bowl graphics, offering surprise photo moments both on the exterior and within five of the bridges. Allegiant Stadium, the battleground for the Chiefs and the 49ers, features massive graphics, adding to the visual extravaganza in the city that never sleeps.

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